What begins as a business support session quickly reveals a familiar pattern, where listening is assumed, but not always present.

Running a business in 2026 feels less like automation and more like negotiating with an algorithm that thinks it knows your brand better than you do.

Creating the book is the visible part. Building everything around it is where the real work begins.

A reflection on commuting between Belfast and Derry, where distance, routine, and everyday interactions reveal deeper questions about identity and lived experience.

A closer look at IFy Atelier, exploring the creative, cultural, and publishing processes behind the work and the perspectives that shape it.

A quiet look behind the scenes of independent publishing, where building, testing, and learning all happen in real time.

A behind-the-scenes look at how IFy Atelier began, and the story behind the Iconic African Locations colouring book series.